Julia Petrova
Digital designer driven by curiosity, empathy, and a love for solving problems through design. Based in Amsterdam.
petrovaju.dsgn@gmail.com
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Work
- Fintech platform for business payments
- Nowatch health tracker
- Branding for cutting boards
- Logistic company
- Cold brew
- Scooter Apple watch app
- Archive
Recent Projects
Fintech platform for business payments
Worked on the visual promotion of the brand across multiple digital touchpoints – from marketing campaigns and presentations to social media, AI-assisted visual production, landing pages, and scalable ad systems. Focused on creating consistent visual communication adaptable across formats, audiences, and languages.
Campaign design / Social media assets / AI-assisted image-video generation / Multi-language adaptations / Landing pages / Digital banners / Brand communication / Presentation design
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A screenless wearable that tracks your nervous system health
Created social media content and motion assets for a health-tech brand that helps users better understand and manage stress. Designed visually engaging content to support brand communication, product education, and marketing campaigns across digital channels.
Social media design / Motion graphics / Animation / Campaign visuals / Product communication / Digital marketing assets / Brand communication
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Branding for cutting boards
Worked as part of the team that developed the Wilma brand from the ground up — from naming and concept development to packaging and digital communication. Contributed to shaping the product and packaging form, designed the packaging system, and created supporting social media assets and animations to bring the brand story to life across touchpoints.
Brand strategy / Naming / Product & packaging concept / Packaging design / Social media assets / Animation / Brand development
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Develops solutions to reduce fuel consumption in logistics
Collaborated on a full rebrand and website redesign for a CleanTech company helping logistics businesses reduce fuel consumption. Worked on brand identity, website design, AI-assisted visual production, and presentation materials to create a consistent and scalable visual system.
Rebranding / Website redesign / AI-assisted image generation / Presentation design / Scalable design system / Brand communication
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Cold brew is a tonic and unifying drink for your own
Developed the BOLD cold brew brand from concept to launch, leading the creative direction and visual identity. Created the naming concept, logo, packaging design, 3D product visualizations, and motion assets, while shaping a bold and distinctive brand system that extended across packaging, merchandise, and promotional materials.
Brand concept / Naming / Visual identity / Packaging design / 3D modeling / Animation / Art direction / Project leadership
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Apple Watch scooter rental experience
Conceptual UI/UX project focused on creating a seamless scooter rental experience for Apple Watch. Designed compact user flows, navigation logic, and wearable-first interactions optimized for quick actions and movement through the city.
UI/UX design / Wearable experience / User journey mapping / Interaction design / Wireframing & prototyping / Navigation flows / Micro-interface design / Apple Watch interface system
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Archive
Designed exhibition stands and branded environments for trade shows, conferences, and business events. Developed booth concepts, large-scale graphics, infographics, presentations, signage, and printed materials, transforming complex information into clear and engaging visual experiences for B2B audiences.
Social media assets / AI-assisted image-video generation / Digital banners / Exhibition design / Visual Identity / Brand Design / Infographics / Presentation design / Print materials / Event marketing / Environmental graphics / Motion Design / Landing Pages / Animation
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