Julia Petrova
Graphic & digital designer based in Amsterdam.
Feel free to contact me via email:
petrovaju.dsgn@gmail.com
Fintech platform for business payments
Communication / Social Media / AI Content / Event
Nowatch health tracker
Social Media / Digital Marketing / Motion
Branding for cutting boards
Brand Strategy / Packaging / Motion / Social Media
Logistic company
Rebranding / Website Redesign / AI Content
Cold brewBrand Concept / Naming / Identity / Packaging / 3D / Motion
Scooter Apple watch app
UI/UX / Prototyping
Motion
Soicial media
AI content
Ads / Mailing
Packaging / merch
Exhibiton stand design
Logistic company
Collaborated on a full rebrand and website redesign for a CleanTech company helping logistics businesses reduce fuel consumption. Worked on brand identity, website design, AI-assisted visual production, and presentation materials to create a consistent and scalable visual system.Responsibilities:Outdated visual communication.
Inconsistent brand presentation across channels.
Low-quality product photography.
Limited digital presence and product storytelling.
A need for scalable marketing and sales materials to support business growth.
One of the biggest challenges was the product photography.
The company had a large library of truck images taken in real operational environments such as logistics hubs, parking lots, and industrial sites. While technically accurate, these images lacked the visual quality required for modern marketing.
The aerodynamic side skirt — the company's core product — was often lost in cluttered backgrounds, poor lighting conditions, and inconsistent compositions.
Approach
To elevate the product perception, I developed a new visual direction inspired by the clean, premium aesthetic commonly seen in brands like Tesla and modern automotive technology companies.
Using a combination of AI tools and Photoshop, I:
- Transformed low-quality documentary-style photos into premium marketing visuals.
- Generated new environments and backgrounds.
- Removed visual distractions and environmental noise.
- Enhanced composition, lighting, and product focus.
- Created a consistent visual language across all product imagery.
The result was a complete image package that could be used across the website, presentations, social media, and sales materials without requiring expensive new photoshoots.
Beyond product visuals, I participated in the brand refresh process.
My contributions included:
- Supporting logo redesign and refinement.
- Contributing to the development of a more modern visual identity.
- Helping align visual communication across different touchpoints.
- Ensuring consistency between branding, website assets, and marketing materials.
The goal was to create a brand identity that better reflected innovation, efficiency, and technological expertise.
MVP Sales & Investor Presentations
To support business development activities, I designed MVP presentations for sales, partnership discussions, and investor communications.
My work focused on:
- Structuring complex technical information into clear narratives.
- Translating engineering features into customer and business benefits.
- Creating visually engaging presentation frameworks.
- Developing reusable templates for future business needs.
Website redesign
I also contributed to the redesign of the company website.
The primary objectives were:
- Modernize the brand perception.
- Improve product communication.
- Create a more professional and trustworthy digital experience.
- Support lead generation and sales efforts.
My involvement included:
- Visual direction and creative input.
- Creation of graphics and marketing assets.
- Development of supporting visual content.
- Maintaining consistency between product visuals and the overall website experience.