Julia Petrova
Graphic & digital designer based in Amsterdam.
Feel free to contact me via email:
petrovaju.dsgn@gmail.com
Fintech platform for business payments
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Fintech platform for business payments
As a Graphic & Marketing Designer, I develop visual concepts and turn them into campaign assets, presentations, social content, digital and print materials.
I work from brief and visual exploration through layout, adaptation and final delivery, collaborating with Marketing, Commercial and Product teams.
Alongside individual projects, I build reusable Figma templates and component libraries for production across 30+ language versions. I also create motion content and use AI tools to develop imagery and support recurring design tasks.
Campaign Concepts & Digital
Visual concepts and digital campaign assets connecting Company’s payment products with everyday business needs.
Challenge
Communicate different product benefits to business owners, finance teams, media buyers and freelancers while keeping the brand recognisable.
My contribution
I developed visual directions, created and refined imagery, designed campaign layouts and adapted them across digital placements.
Design approach
Each concept connects a product benefit with a familiar object or work situation. A shared typographic hierarchy and consistent brand elements bring the different visual directions together.
Presentations & Information Design
Presentations and documents that make complex products and business information easier to understand.
Challenge
Help business and partner audiences understand Company’s payment solutions, capabilities and use cases.
My contribution
I designed presentations, multi-page documents, diagrams and infographics, translating supplied content into structured visual narratives.
Design approach
Clear grids, purposeful typography and reusable layouts organise information into manageable sections. Product visuals, diagrams and comparisons support the central message of each slide.
Social Media
Social content for Instagram and LinkedIn, from educational carousels to product and brand communication.
Challenge
Make financial and business topics accessible in formats that people can quickly scan and follow.
My contribution
I developed carousel layouts, post designs and supporting graphics, adapting content to each format while maintaining a consistent visual language.
Design approach
For the KPI series, I structured the content as a sequence: introduction, individual metrics and a final recap. Modular layouts, colour coding and clear hierarchy help readers navigate definitions and calculations.
Events & Print
Communication materials supporting Company’s presence at industry events and in business conversations.
Challenge
Make event details and product messages clear across promotional formats while keeping Company’s identity consistent.
My contribution
I designed digital event announcements, promotional banners and supporting print collateral, adapting layouts to different dimensions and delivery requirements.
Design approach
A clear hierarchy prioritises the event name, date, location and call to action. Consistent typography, colour and graphic elements connect event promotion with the wider brand.
Motion & Video
Short-form videos and animations extending Company’s visual communication into motion.
Challenge
Communicate a clear message within a short viewing time for social media and digital campaigns.
My contribution
I created motion graphics and edited short-form content, combining typography, imagery, graphic elements and AI-assisted visuals.
Design approach
Each piece centres on one message, using pacing, transitions and visual emphasis to guide attention. The approach ranges from atmospheric product imagery to explanatory and playful narratives.
Templates, Toolkits & AI Workflows
Format Library
A shared set of banner dimensions and layout structures for recurring campaign placements.
Component Toolkit
Reusable headlines, calls to action, product assets and graphic elements that can be combined within campaign templates.
Localisation & Adaptation
An English-language master set adapted across 30+ languages and formats, supported by Figma Buzz and Claude.
AI Production Guide
A step-by-step guide I created to help teammates produce on-brand SEO banners independently, covering prompt development in Gemini, image generation in Higgsfield, and final layout and adaptation in Figma.