BOLD – cold coffee
responsibilities: design concept, identity, packaging, 3D modeling, animation, project leadership
tools:
Cold brew from BOLD is a tonic and unifying drink for your own. When friends get together – at a bar, at home – and not everyone wants to drink alcohol.
The logo is designed based on the following associations: condensation symbolizes water droplets, conveying a sense of freshness. The flowing liquid reflects dynamics and downward movement, associating with flow and activity. The connection to a beverage emphasizes the product's liquid nature and its refreshing qualities. The name is rendered in a bright, large, and bold font, making it memorable and expressive. Together, these elements create a harmonious brand image.
This glass bottle shape was chosen based on the fact that cold coffee drinks fit perfectly into alcoholic gatherings: the bottle shape "masks" the coffee drink among alcoholic drinks, without creating social discomfort.
For those who are cutting down on alcohol, giving it up, or simply looking for a tart and invigorating alternative drink, cold brew becomes an excellent choice for company.
Presented in 3 flavors and colors – extra cold brew, regular cold brew and light cold brew.
